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How to Build the Financial Projections You Need for an SBA Loan

How to tell the story lenders want to hear.

Applying for an SBA loan is an exciting step for your business. It can help you open a new location, purchase equipment, hire staff, or simply create more breathing room for growth. One of the most important parts of the application process is your financial projections.

The SBA requires two years of month‑by‑month financial projections. For many business owners, that requirement feels intimidating at first. The good news is that projections do not need to be perfect. They need to be realistic, well‑reasoned, and clearly explained.

Here is a practical way to build the projections your lender and the SBA are looking for.

Learn how you can get a 1.50% rate discount on an SBA loan.

Why SBA lenders want to see monthly projections

Your projections answer three core questions:

  • How will your business generate revenue?
  • What will it cost to operate each month?
  • Will there be enough cash to cover expenses and repay the loan?

When lenders review projections, they are not looking for aggressive growth promises. They are looking for reasonable assumptions and a clear understanding of your business model.

Start with your revenue forecast

Revenue is the foundation of your projections. Start by thinking about how your business actually makes money.

Ask yourself:

  • How many customers do you expect each month?
  • What is the average price per sale or contract?
  • Does your revenue fluctuate by season or time of year?

If your business is already operating, your historical financials are the best place to start. Review the last 12 to 24 months and look for patterns. If you typically generate higher revenue during certain months, reflect that in your projections.

If you are starting a new business, use industry benchmarks, signed contracts, preorders, or conservative estimates based on capacity. It is better to understate revenue and exceed expectations than the opposite.

Break your revenue down month by month for 24 months. A spreadsheet works well, with one column per month and totals at the end of each year.

Outline your cost of goods sold

Cost of goods sold are the direct costs tied to producing or delivering what you sell. Not every business has this category, but many do.

Examples include:

  • Inventory or raw materials
  • Packaging
  • Production labor
  • Direct shipping costs

If your business is service‑based, this number may be minimal or zero. If product‑based, tie these costs directly to your sales volume. As revenue increases, these costs usually rise at a predictable rate.

Being clear and consistent here helps lenders understand your margins.

List fixed monthly operating expenses

Next, account for your operating expenses. These are the costs required to run the business regardless of sales volume.

Common operating expenses include:

  • Rent or mortgage
  • Utilities
  • Payroll and payroll taxes
  • Insurance
  • Marketing
  • Accounting and legal services
  • Software subscriptions
  • Loan payments not related to the SBA request

Use real numbers whenever possible. If you have quotes, leases, or contracts, incorporate those amounts. If expenses will change over time, such as adding employees in month six, show that progression clearly.

Lenders appreciate projections that reflect a thoughtful growth plan rather than a flat estimate copied across every month.

Build a monthly cash flow projection

This is where everything comes together. Cash flow projections show how money moves in and out of the business.

For each month, calculate:

  • Cash coming in from sales
  • Cash going out for expenses
  • Net cash flow
  • Beginning and ending cash balance

This step is especially important because profitable businesses can still struggle if cash timing is off. For example, if customers pay 30 days after invoicing, your projections should reflect that delay.

Your ending cash balance should remain positive each month. If it dips too low, that is a signal to adjust expenses, timing, or loan structure.

Include the SBA loan in your projections

Your projections should clearly show how the SBA loan impacts your business.

Be sure to include:

  • Loan proceeds as an inflow in the month funded
  • Monthly principal and interest payments
  • Any new expenses or revenue enabled by the loan

This helps lenders see how the loan supports growth and whether projected cash flow can comfortably service the debt.

Document your assumptions

One of the most overlooked but most important pieces of your projections is the explanation behind the numbers.

Prepare a short summary of assumptions that explains:

  • How you estimated revenue
  • Why expenses are expected to increase or decrease
  • Key risks and how you plan to manage them

Strong assumptions matter more than perfect math. Lenders know projections change. They want to see that you understand your business and have planned thoughtfully.

Keep projections clear and conservative

When in doubt, be conservative. Overly optimistic projections are a red flag. Reasonable growth, supported by clear logic, builds credibility.

Well‑organized spreadsheets, clean formatting, and consistent categories make your projections easier to review and faster to approve.

A helpful tip for first-time applicants

If creating projections like this feels overwhelming, start with just one month and build forward. Many business owners are surprised how quickly the full picture comes together once the structure is in place.

A lender can often tell within minutes whether projections were thoughtfully prepared. Clean formatting, realistic assumptions, and clear monthly detail go a long way toward a smoother SBA loan process.

Common mistakes to avoid

  • Overestimating revenue. Aggressive growth without clear reasoning can raise concerns. Lenders prefer steady, supportable assumptions.
  • Understating expenses. Missing costs like payroll taxes, insurance, maintenance, or marketing can make projections unreliable.
  • Using the same numbers every month. Flat projections suggest a lack of planning. Seasonal changes, hiring, and gradual growth should be reflected.
  • Ignoring cash flow timing. Profit does not equal cash. Account for payment delays, inventory purchases, and other timing differences.
  • Burying the loan payment. SBA loan payments should be clearly shown so lenders can easily see debt coverage.
  • Skipping assumptions. Brief explanations behind the numbers build credibility and speed up review.

Clear, conservative projections supported by common‑sense assumptions help demonstrate readiness and strengthen your loan request.

How National Bank of Arizona can help

At National Bank of Arizona, our SBA lending team works closely with business owners throughout the loan application process. We can help you understand what is required, review your projections, and identify areas that may need refinement before submission.

To get started with your SBA loan application, schedule an appointment at a branch near you.


Content above is offered for informational purposes only and does not constitute tax, legal, financial, or business advice. Contact a specialist about your specific needs and circumstances. Content may contain trademarks or trade names owned by parties who are not affiliated with Zions Bancorporation, N.A. Use of such marks does not imply any sponsorship by or affiliation with third parties, and Zions Bancorporation, N.A. does not claim any ownership of or make representations about products, services, or content offered under or associated with such marks.

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